In The Community

May 27, 2025 | Lindsay Conway

As REALTORS®, how we conduct ourselves can make or break a client’s experience—and our reputation. Respect and professionalism aren’t just ideals; they’re essential qualities that build trust with clients and foster strong relationships with fellow REALTORS®. Here’s how these values come to life in day-to-day practice:

Respect Starts with the Little Things

• Really Listening: Taking the time to understand your client’s needs, concerns, and goals shows that you value their time and trust.
• Being Transparent: Whether it’s about pricing, property conditions, or market trends, honesty goes a long way. Clients deserve the full picture so they can make confident, informed decisions.
• Respecting Time: Be punctual for appointments, showings, and follow-ups. Responding to emails and calls in a timely manner also shows you take others’ time seriously—clients and colleagues alike.
• Staying Culturally Aware: Treat every person you interact with—regardless of background—with dignity and respect. Being inclusive and mindful strengthens your professionalism.

Professionalism Builds Your Reputation

• Staying Informed: Keeping up with the latest market insights, laws, and local trends allows you to guide clients effectively and responsibly.
• Communicating Clearly: Clients and other REALTORS® appreciate regular, clear updates. Whether by phone, email, or text, good communication prevents confusion and builds trust.
• Living by the Code: Acting with integrity, fairness, and honesty isn’t just expected—it’s required. Upholding the REALTOR® Code of Ethics protects both your clients and the profession.

Real estate can be stressful—for buyers, sellers, and agents. But when you show up with respect and professionalism, you help create a smoother, more positive experience for everyone involved. In the end, these values help you build lasting relationships, a strong reputation, and a successful career.

Authored by Shirley Kalvinsky, REALTOR®